Josh Holloway attempts to show off his honed torso

Josh Holloway shoots a commercial for Davidoff's 'Cool Water' in warm waters off Hawaii. The muscley actor was seen striking a variety of different poses in the choppy Pacific Ocean while wearing only a pair of jeans. Between takes, a cold Josh rushed into the open arms of an assistant who waited patiently on the side with fluffy towels, proving that fame can turn everyone into a diva!